The Here and
Now.

Pacifico, Baja and Someplace Beautiful

August 7, 2015


Now that looks familiar. Where have we seen those boats before?

It’s not easy capturing the Baja experience on film, but the latest campaign for Pacifico beer does a pretty good job. Their latest “Discover Pacifico” commercial takes place in Southern Baja near Santa Maria Bay, very close to Todos Santos. Also featured, the very appropriate song “Someplace Beautiful” by Arthur Hall. The spot was created by Austin, Texas-based advertising agency GSD&M and it started running in June.

The opening scene was shot right on Punta Lobos, our favorite local beach launch, and features the distinctive panga boat fleet. And while Pacifico’s crew manages to catch a few small ones with a Hawaiian sling, fishermen at Punta Lobos typically bring in quite a haul, including yellow fin tuna, dorado, and even blue, black and striped marlin. We’d like to see them pull in one of those with a sling.

Something about Baja Sur just draws people here and we think it’s pretty cool that of all the places they could have shown, Pacifico chose our own backyard to portray the easy, carefree, simple Baja lifestyle.

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